Facebook怒斥苹果!谁在伤害用户权益?

一家公司公然在媒体上斥责另一家竞争对手,甚至将其描绘为“黑心商人”,这对于绝大部分网友来说或许更像是影视作品里的桥段,但是就在12月17日,Facebook突然在《纽约时报》等媒体上登了一整版的“大字报”,标题赫然写着:“为了各地的小公司,我们决定站到苹果的对立面。”

One company denounced another competitor in the media, and even described it as a "black hearted businessman", which may be more like a bridge in a film and television work for the vast majority of netizens. However, on December 17, Facebook suddenly published a full page of "big character newspaper" in the New York Times and other media, with the headline blatantly saying: "for the sake of small companies everywhere, We decided to stand on the opposite side of apple. "

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Facebook在相关通报中说,每个月都有超过1000万的小公司通过他们的定向广告工具雇佣和接触新客户,而苹果对iOS上的IDFA(广告标识符)和应用跟踪控制,使得小公司无法精确地投放广告,同时也震撼了依靠广告盈利平台提供免费服务的商业模式。

被人这般点名刻画成了“大BOSS”,苹果方面难道坐得住吗?很快苹果CEO蒂姆·库克(Tim Cook)就在个人推特上对Facebook做出了回应,库克表示,“我们认为,用户应该对收集到的关于他们的数据以及如何使用这些数据有选择权。Facebook可以继续像以前一样跨应用和网站追踪用户,iOS 14中的应用追踪透明化只是要求他们先征求你的同意。”

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暂且不论这场口水仗中孰对孰错——当然,大多数普通网友很难相信这两家实力彪悍的巨头真的会这般“无私”地尊重用户对个人数据的选择权——实际上,科技公司应当通过什么方式在索取用户数据,用户又将以何种形式准许给予,都还是相当普遍且越发受到人们关注的互联网生活议题。

For the moment, no matter which is right or wrong in this battle of words - of course, most ordinary netizens can hardly believe that these two powerful giants really "selflessly" respect users' right to choose personal data - in fact, in what way should technology companies ask for users' data and in what form will users allow it, They are still quite common and increasingly concerned about internet life issues.

【本文图片来自网络】