Instagram 的“发现”版块广告功能


Discovery is one of the best platforms for users to explore, shop and interact with other users, businesses and creators. More than 50% of instagram accounts visit the discovery section every month. Sometimes users want to see some photos and videos that they are interested in, but they haven't paid attention to the account that publishes these contents, so they will choose to enter this section.


At present, 80% of instagram users pay attention to the businesses on the platform. At the same time, they can also find more businesses or products they like through the "discovery" section. For users, brands are an important part of their instagram experience. Whether it's shopping, real-time follow-up of various trends, or understanding the latest trends, we find that users are eager to communicate with their favorite brands. So in the next few months, we're going to launch an advertising function in the discovery section.