浅谈instagram shop那些事儿

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生意场上,为什么有的人能够把生意做得风生水起,但是有些人的生意却惨淡经营呢?其实,这其中的关键点就在客户的引流上。很多店看似平时人流量也不怎么火,但是就是赚钱,其实这些店铺在经营过程中,一直在做着相应的客户引流工作,从而确保稳定的客源,虽然看似人气也不怎么旺,实则线上的店铺已经相当火爆了。其实,在现如今电商如此火爆发展的今天,很多人在经营销售实体店的同时,也会把线上的店铺给运营起来,线上与线下相结合,相当益彰。当前为了推广销售自己的商品,有很多积极的引流渠道,其中利用instagram shop便是种不错的引流方式,相较于其他引流平台,instagram shop最大的优点便是可以一边在上面进行吸引人气的积极推广营销操作,一边可以促使有购买意向的客户进行商品的直接购买。

In business, why can some people do business well, but some people do business poorly? In fact, the key point lies in the customer's drainage. Many stores do not seem to be very popular at ordinary times, but they are making money. In fact, in the process of operation, these stores have been doing the corresponding customer drainage work, so as to ensure a stable source of customers. Although it seems that people are not very popular, in fact, online stores have been quite popular. In fact, in today's booming development of e-commerce, many people will operate online stores while operating physical stores. The combination of online and offline is quite complementary. At present, in order to promote the sale of their own goods, there are many positive drainage channels, in which the use of instagram shop is a good way of drainage. Compared with other drainage platforms, the biggest advantage of instagram shop is that it can carry out active promotion and marketing operations to attract popularity on the one hand, and at the same time, it can promote customers with purchase intention to buy goods directly on the other.

在instagram shop中,其实是两个不同的概念组成,因为instagram是一款软件,这款软件专门在IOS系统上运行,而shop则是这款软件推出的一种线上购买的功能。在功能的分类上,其实instagram是一款社交性质的软件,注册过的用户可以在上面进行图片或者视频分享,这对于商品的推广营销而言,是一种积极的实现途径。对于很多消费者而言,相较于相信商品广告宣传中的那种精修图或者假图,这些顾客宁愿更相信那些那些在网站分享出来的图片或者视频,因为这样可以更加给人一种真实感。而且,之所以能够把instagram当做一个不错的商品营销平台,其中最为主要的一点便是这个平台的流量也是十分可观,每日有5亿左右的用户活跃在平台,其自身自带的高流量几乎丝毫不逊色脸书或者谷歌平台的,更重要的是instagram的商品的上传运营十分简单易上手,还可以通过积极的运营,围绕产品形成一种积极的社交圈,促进商品的推销。

Instagram既然那么火,很多大品牌自然也是不愿意放过这么一种好的销货渠道的,所以他们纷纷入驻了instagram shop,因此有购物需求的instagram用户几乎是可以在上面买到自己的心仪的各个知名品牌的商品的。那么,这些品牌要想入驻instagram shop,其中最为重要的一点便是要在instagram上注册一个店铺。值得注意的一点是,instagram上也有各种基本贸易规则的,要想在上面销货,必须符合平台上制定的贸易规则,除此之外商品必须是实质性产品,因为instagram shop上只承认实物性质的商品,对于服务之类的虚拟的商品,他们是不承认的。还有,为了能够入驻instagram平台,还要拥有一个instagram账号和facebook店铺账号。首先,我们可以去instagram的官网去注册一个专门的账号,按照提示步骤一步一步来操作即可。其次,就是要注册一个facebook店铺,然后把facebook店铺上的账号相关信息等自动同步到instagram平台就行了。

当前,instagram主要还是被当做一种社交账号平台所使用,大家可以在上面自由分享各种照片信息或者视频信息,因此很多外贸业务员也是发现了其中存在的巨大商机所在,开始充分该账号的线上营销功能,发布与商品有关的照片或者视频,从而吸引更多人的关注,然后将感兴趣的人聚集到一起,从中为商品销售做好消费者引流工作。当然,instagram官方平台也是发现了自身具备的这种功能,于是他们也开通了相应的shop功能,即感兴趣的客户也可以直接在上面进行购买,只不过当前开通这种shop功能的地区十分有限,仅限于英美法等西欧国家。但是,随着instagram用户的范围的不断拓展,相信有朝一日,该平台上shop的功能可以全面开放的。

无论你是instagram上面的顾客,还是instagram上的店家,大家需要按照规则办事,平台上有很多设置的规则,从而便于平台的规范运行。所以无论是在上面进行引流销货,还是评论购买商品,总之大家需要遵守一定的市场销售规则,按照规则办事,否则的话受到惩处也是不好的。其中,作为卖家的一方面是尤其要谨慎的,不仅要遵守规则,更要确保instagram软件的最新工作状态,同时需要注意将facebook上的店铺与instagram同步到一起,进而便于双方信息更好的同步,这对于商品推广引流具有积极的推动作用,可以推动店铺中商品销量的提升。

Whether you are a customer on instagram or a store on instagram, you need to follow the rules. There are many rules set on the platform to facilitate the standardized operation of the platform. So whether it's on the top of the drainage sales, or comment on the purchase of goods, in short, we need to abide by certain marketing rules, in accordance with the rules, otherwise it is not good to be punished. Among them, as a seller, we should be particularly cautious. We should not only abide by the rules, but also ensure the latest working status of instagram software. At the same time, we need to pay attention to synchronize the stores on Facebook with instagram, so as to facilitate the better synchronization of information between both sides. This has a positive role in promoting commodity promotion and drainage, and can promote the sales of commodities in stores.