1 年，4 月前 - Posts by www.mfma.net blog

ins买粉 TikTok推出商业版用AR广告与Snapchat抗衡

近日，TikTok向广告商宣布，其正式推出了一个名为“商务TikTok”的新品牌和平台，它将成为该公司目前和未来所有品牌营销解决方案的平台。在发布时，该平台将包括了解TikTok广告格式，以及它的品牌产品TopView。TikTok商业版旗下其他产品包括品牌接管（Brand Takeovers）、视频植入（In-Feed Videos）、标签挑战（Hashtag Challenges）和品牌效果（Branded Effects）。

Recently, tiktok announced to advertisers that it has officially launched a new brand and platform called "business tiktok", which will become the platform for all brand marketing solutions of the company at present and in the future. At launch, the platform will include an understanding of tiktok's advertising format and its brand product Topview. Other products of tiktok commercial edition include brand takeovers, in feed videos, hashtag challenges and brand effects.

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商标接管是指3-5秒的视频或图片广告。在播放过程中，输入视频的长度可以达到60秒。Hashtag挑战允许品牌参与用户社区，邀请TikTok用户围绕他们选择的标签创建内容。其中包括HashtagPlus，它还为这种体验增加了购物功能。

与此同时，品牌效应让品牌更直接地融入到内容创作体验中。这些效果允许品牌或产品以2D、3D或AR格式添加到视频的前景或背景中。这些挑战还可以与标签挑战相结合，以促进与品牌的互动。

在TikTok正式推出业务的同时，也加入了新的AR效果“品牌扫描”。除了AR效应，TikTok上的大部分商业营销产品之前就已经提供了，但新平台将它们组织在一起，并在新产品到达时提供了一个介绍新产品的地方。

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When tiktok officially launched its business, it also added a new ar effect "brand scan". Apart from the AR effect, most of the commercial marketing products on tiktok have been provided before, but the new platform organizes them together and provides a place to introduce new products when they arrive.

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