According to Buying Fans, Instagram has unveiled the "10Days of LiveShopping" event, where various celebrities will showcase products from their collaborative brands during live shopping sessions. The event is scheduled to take place throughout September. Additionally, Instagram likes are available for free.
Instagram's new initiative is aiming to capitalize on the influence of celebrities as a way to draw in more users to its live shopping feature. By doing so, it aims to encourage a larger number of people to utilize the new live shopping tags in its shopping tools, thus generating increased traffic for brands, including those that do not have celebrity endorsements. Additionally, users can receive Instagram likes for free.