Currently, in Southeast Asia, shops have the opportunity to purchase fan websites and e-commerce platforms. Brand owners have the option to request inclusion in a special list, allowing them to collaborate with popular anchors who will then host live broadcasts to promote their products. Additionally, brand owners can also consider engaging with TikTok influencers to gain a larger following.
European and American TikTok merchants should focus on platform function changes, particularly optimizations during iteration. They can plan ahead and reach out to various influencers in advance, ensuring alignment with their brand, and consider following TikTok accounts in bulk.