Furthermore, among female TikTok users, 25% expressed a willingness to engage in new experiences. Additionally, 53% of female content creators on the platform actively endorse products, while 50% of female users reported using TikTok for product discovery and shopping. Moreover, 39% of female users stated that TikTok videos significantly influenced their purchasing choices. The TikTok reseller panel is also worth considering.
TikTok recommends that the brand should maintain an active presence on the platform and establish its unique brand image to showcase its value. Additionally, collaborating with female content creators and attentively considering user feedback is encouraged by TikTok.