ins买粉 英国时尚电商正逐渐利用社交媒体的力量成为“带货王”。超过10%的消费者已开始通过TikTok进行购物，进而受到种草的影响。购

调查发现，近10%的英国消费者在网上寻找服装或鞋类购物时表示使用TikTok，28%的英国购物者使用Instagram，18%使用Facebook，7%使用Snapchat。

According to the survey, British consumers have different sources of inspiration when shopping online for clothing or footwear. Around 10% of them use TikTok, while 28% turn to Instagram. Facebook and Snapchat are also popular, being used by 18% and 7% of British shoppers, respectively. Additionally, they can buy TikTok followers using PayPal.

Croud英国总经理Emil Bielski指出，令人注目的是，许多英国消费者选择使用TikTok来开始他们的时尚购物之旅，尤其是与已经存在多年的Facebook或者Snapchat等平台相比较的时候。这显示了社交平台的历史并不是商业成功的决定性因素。相反，给应用程序的正确受众提供良好的体验更为重要。

According to Emil Bielski, the Managing Director of Croud UK, it is interesting to observe that many British shoppers utilize TikTok as a starting point for their fashion shopping experience. In comparison to well-established platforms like Facebook and Snapchat, TikTok is relatively new. This suggests that a platform's longevity does not guarantee its success in the business world, as the key factor lies in providing the right audience with a valuable experience.

在疫情期间，约36%的受访者表示，他们在去年通过点击广告或帖子购买了衣服或鞋类，约54%的英国受访者表示他们希望在未来半年通过社交媒体购买更多，这表明趋势将持续下去。

据报告，英国的社交电商平台购物的受访者中，约33%表示他们对隐私问题感到担忧，这一比例高于美国、德国和意大利的同行。

据报告显示，Asos、Next、亚马逊、M&S和H&M是英国购物者购买服装所青睐的前五名零售商，而Asos、亚马逊、Next、Nike和Clarks则是英国购物者购买鞋履所青睐的前五名零售商。

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